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Although AI is already present in almost every company, the real challenge remains the lack of experts capable of translating technology into real results. The answer to this gap are two innovative postgraduate programmes at SWPS University: Human-Machine Interaction and Creativity of the Future. Under the expert guidance of Dr Katarzyna Drogowska from TVN Warner Bros. Discovery, participants learn how to design modern processes, manage teams in the age of algorithms, and monetise digital content while maintaining full control over the technology.
Today, most organisations are at least experimenting with AI, but few are achieving lasting results. The problem often lies not with the technology itself. There is simply a lack of experts who can work consciously with AI: design processes, lead teams through change, and exploit new opportunities without losing control.
This challenge is addressed by two postgraduate programmes created and supervised by Dr Katarzyna Drogowska, who manages the Player streaming platform at TVN Warner Bros. Discovery on a daily basis.
- Human-Machine Interaction (HMI) is a postgraduate programme aimed at people who manage teams, processes and projects. Participants learn to design systems in which humans and AI complement each other's competencies, build teams ready to work with AI, and implement AI governance that actually works. The programme combines psychology, design, technology and business management.
- Creativity of the Future is a course for the creative industry: journalists, marketers, PR specialists, digital product designers. Participants learn how to create content using AI and monetise it. They work on real-world challenges – how to design a creative process with AI, who is responsible for content when part of the work is done by an algorithm, how to reconcile scale with quality.
Classes in both programmes are taught by practitioners and academics who combine technological, legal, ethical, psychological, media, UX/UI and business perspectives, among others.
More about HMI: https://swps.pl/298-studia/warszawa/studia-podyplomowe/34881-human-machine-interaction-hmi-czlowiek-i-nowe-technologie-w-biznesie
More about Creativity of the Future: https://swps.pl/298-studia/warszawa/studia-podyplomowe/34878-kreatywnosc-przyszlosci-technologia-w-tworczosci-i-monetyzacji-tresci-cyfrowych
The foundation is a partner of SWPS University.