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A campaign was launched today ‘They’re already here. See how they operate’, launched by the Demagog Association in collaboration with organisations forming the Coalition Together Against Disinformation. Its aim is to increase the public’s resilience to foreign information operations and to support measures ensuring the safe conduct of the parliamentary elections in Poland in 2027.
Russian disinformation campaigns have for years been a tool of influence used against democratic states. We have observed them during elections and public debates in many European countries and in the United States. With the development of artificial intelligence, this threat is becoming even more complex. Synthetic content, fake audio and video material, and networks of automated accounts are being used with increasing frequency to influence public sentiment, polarise public debate and undermine trust in state institutions.
This is precisely why the organisations united in the ‘Together Against Disinformation’ Coalition are launching educational and public awareness initiatives today, aimed at building citizens’ resilience ahead of the 2027 elections. The ‘They’re Already Here’ campaign highlights the specific mechanisms used by foreign actors conducting influence operations and provides tools to recognise and limit their effectiveness.
As part of the campaign, a call is being made to strengthen the system for protecting democratic processes; educational activities aimed at citizens have been prepared, along with guides and materials to help identify manipulation and false information appearing in the digital sphere.
As a co-founder of the Coalition Together Against Disinformation, the Digital Poland Foundation supports initiatives that raise public awareness of information threats and promote the responsible use of new technologies. Education on recognising content generated by artificial intelligence and the methods used by actors engaged in disinformation activities is of particular importance today.
“Our report Disinformation through the Eyes of Poles 2026 shows that the public’s understanding of new forms of manipulation remains insufficient. A significant proportion of Poles are unable to correctly identify deepfake material, whilst AI-generated synthetic content and bots spreading messages on social media are considered the greatest threats to the credibility of information. It is precisely these tools that are increasingly being used in Russian disinformation operations today. “If we want the outcome of the 2027 elections to be decided solely by citizens, we must start building society’s resilience to these kinds of threats right now,” says Piotr Mieczkowski, managing director of the Digital Poland Foundation.
The campaign “They’re already here. See how they operate” is non-partisan. Its aim is not to support any side in a public dispute, but to strengthen the resilience of the democratic state and its citizens against attempts at manipulation and foreign information interference.